i really want to share this story and my thoughts on it but my brain is out of go-juice... so we'll just have to settle for me merely sharing the story with you!
"Taking the Axe to Unilever's hypocrisy"
the gist of the story is that unilever is the company behind both the axe body spray line of products and dove products... dove's all on about their "campaign for real beauty" while axe is promoting the use our product and hot women will have sex with you! angle...
some people think it's a little hypocritical of unilever to be both trying to empower women (dove) and degrade them (axe)...
"Should you be unaware, the women who push Axe body wash and body spray and other Axe body products are sleek and buxom and tiny waisted and fond of such extracurricular pursuits as pole grinding. The very sort of image that Dove decries."
i never liked the axe ads... while they might be funny and, according to vice-president of unilever canada, we're supposed to view them as "poking fun" and "a spoof on the mating game"... it's just not true... young girls look at these commercials and think ok, so those guys think girls like that are really HOT... if i want to be hot, i should look and act like that! intended spoof or not, it's going to influence people.
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